Mrs. Potts from Beauty and the BeastI’ll be the first to admit I’m not a guru, ninja or wizard when it comes to running a business. I’ve learned a lot in my entrepreneurial career, and I know I have a lot yet to learn. But if it’s one thing I know more than anything else about the world of business, it’s how to give great customer service.

Maybe it’s common sense. Maybe it’s the result of many years being on the receiving end of bad customer service. I’m not sure of the cause, but I know the effect. Great customer service is the single. easiest. route. to encouraging repeat clients.

And when you’re serving a niche market, that route is no less important. Hence the topic of my guest blog post on Small Business Bonfire this week: “The Service of Customer Service.”

In case you haven’t heard, Small Business Bonfire is an online support network for small business owners who are trying to find their way in the world of entrepreneurship, where the path can be twisted and the hindsight can be 20/20. At SBB, newbies and veterans can seek out advice on the larger and smaller details for their businesses without feeling self-conscientious about what they don’t know.

So, I may not know much about landing pages, but I do know a thing or two about customer service. If you’re interested in how niches get riches, take a gander at why one of the most crucial aspects of business must never be forgotten.