Even when you work with a client on a second project, there's no guarantee that a major disruption or unforeseen issue won't send that project into a timeline of uncertainty and constant reiterations. Thankfully, the community leader running this project had more than 25 years of experience to steer her team around any significant pitfalls when the Covid-19 quarantine introduced a new way of working for most of her contributors. Perhaps that's why working on the new website upgrade for the Newark Symphony Hall was more of a pleasure than problem in 2020.
Taneshia Nash Laird, current President and CEO of the Newark Symphony Hall, asked me to create new copy and retool older content that was still viable for the institution's much-needed website upgrade. After working together on the 100th Anniversary Fundraising Campaign last winter, Nash Laird and I developed a professional short-hand that allowed me to provide her with the detailed language, polished voice and authoritative tone she wanted to invoke when patrons visited the new website for the first time.
Although the site is continually being developed as quarantine restrictions and public safety guidelines are shifted to serve the needs of the city, state and nation, this newest portal for arts patrons and lovers of cultural history is serving a well-deserved role as the gateway to the Newark Symphony Hall's next era of entertainment, inspiration and enrichment.
If you're interested in viewing the new website, please click the Live Project Link above to see the project in its current use. However, if you'd prefer something more static, you're welcome to download captures of the website laid out in a PDF document via the link below:
I create content for artists, healers, nonprofits and entrepreneurs. When not connecting clients to their ideal audience, I write about artistic expression, holistic wellness and community empowerment.
